The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020


The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020

The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020

The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020

The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020

The Return to Travel: Rethinking Audience Strategy in the New Norm

Original Presentation Date Jun 18, 2020

Key Takeaways

Detailed Overview

No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.

In this webinar,  Merkle’s Travel team will discuss thoughts and recommendations on how you can manage the future. We'll share insights on geographical economic resilience, audience strategy, consumer behaviors and data-driven solutions for the travel industry. Successfully navigating the shifting landscape will be essential to the long-term success of your business.

Our presenters


Our presenters

Our presenters

Our presenters

Our presenters

Our presenters

Coleen Kuehn

Executive Vice President, General Manager, Travel, Media & Entertainment, Merkle

Matthew Mierzejewski

Senior Vice President, Search

Beth Sanville

Customer Analytics Lead

Don Steele

VP, Strategy, Media & Entertainment

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