Key Takeaways

Detailed Overview

The way your nonprofit adapts to the massive shifts caused by COVID-19 will have a profound impact on your long-term success. Nonprofit fundraisers and marketers must embrace two simple truths in the normal:

• Marketing be more localized than ever before to account for the unique situation of every supporter
• Digital experiences are being embraced in an unprecedented manner

In this webinar, Merkle’s Nonprofit team will share recommendations and solutions related to geographical economic resilience, audience strategy, dynamic creative, and messaging that ensures sensitivity to each donor's situation. Learn how to inspire loyalty in the face of re-imagined events, using enhanced targeting to help you meet changing donor demands.