Competing to connect with the always-on, digital-first consumer.

Brands are faced with a content-at-scale challenge, fraught with volume, velocity, and adaptability issues. Even those who are already on the path of delivering personalized interactions are burdened by exponential challenges created by the scale of one-to-one personalization:

• 84% of marketers see content generation in this environment as a challenge
• 71% of marketers are creating 10x more assets to support increasing channels
• 75% of marketers believe productivity would increase if they had access to the right tools

Now is the time to act. Read this whitepaper to learn more about:

• The proven benefits of personalized content for connected and contextual experiences — across engagement, sales, customer satisfaction, loyalty, brand value, and other performance metrics
• The true nature and scope of challenges facing content teams at major brands today
• A roadmap to help guide investments and a future-ready strategy for content at scale