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Merkle Q3 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Oct 25, 2016

We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.

Facing the Firehose: An Intern's Summer in SEO

Authored by: |
Published on: Sep 28, 2016

For ten weeks, I worked as a Merkle Search Engine Optimization (SEO) intern in my hometown of Bend, Oregon. I sought practical training in SEO, because exposure to this field is hard to come by in college. In just a few months, I went from a rudimentary understanding of how search engines work, to having completed an SEO audit for a local business.

Topic: SEO | About Us

IOC Advertisers Underwhelm with Digital Efforts in Early Goings of Olympics

Authored by: Merkle Olympics Committee |
Published on: Aug 12, 2016

While there were a few bright spots of brands putting real effort into their digital communication during the Opening Ceremonies, many seemed to have ignored some key digital channels. Here are some thoughts from our display advertising, SEO, social media, and paid search experts.

Topic: Digital Marketing Channels | Display | Paid Search | SEO | Social

Merkle Q2 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jul 26, 2016

We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.

Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be Accounting For

Authored by: Andy Taylor |
Published on: Jun 07, 2016

Changes to paid search ads over the past year have significantly impacted organic performance. Google's recent update to AdWords text ad specs is just the latest example of paid search changes SEOs must be aware of in analyizing results.

Topic: Digital Marketing Channels | Paid Search | SEO

Organic Search Traffic Down in May? The Google App May Be to Blame

Authored by: Dave Coppedge |
Published on: Jun 06, 2016

While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the release of an update to the Google app for Android devices, which may be increasing the amount of "dark search" traffic.

Topic: Digital Marketing Channels | Mobile | SEO

Merkle Digital Marketing Report: Q1 2016 Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 19, 2016

We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.

What the Google Desktop SERP Update Means for Organic Search

Authored by: Alexis Sanders |
Published on: Mar 24, 2016

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.

Topic: Paid Search | SEO