At a glance
The challenge
Making the brand identity tangible – and increasing conversion
Our approach
User-centered approach right from the beginning
The result
+253%. A conversion rate that is quite impressive
Swiss Life
-
Sector
Insurance, Financial Services -
Tech Stack
Adobe Experience Manager, Adobe Marketing Cloud (Analytics, Dynamic Tag Manager), Frontend (Pattern Library, Storybook, Handlebars, SCSS, Typescript), Frontify, OneTrust -
Discipline
Strategy & Consulting, Conception, User Experience & Design, Technical Implementation & Testing, Maintenance / Operational Support, Analytics, Project Management -
Services
Digital Marketing, Experience Platforms, Fullservice, Digital Strategy -
Year
2019, continuous development to date
The challenge: combining personal advice with a digital experience
More than one million people trust Swiss Life. Like everyone else, they want to shape their own lives. To make this a reality, Swiss Life supports each person with individual advice on pension and financial topics.
But: The old website was dominated by the technical implementation. Customers could hardly find the relevant information – the conversion rate was low due to the lack of intuitive user guidance.
The new website was designed to reflect the diversity of individual solutions offered by Swiss Life and to show how clients benefit from personal advice. A major challenge: increasing the conversion rate.
The approach
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The outcome
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