Lead generation with CRM

Communicate, meet, inspire ‒ that's how you get more leads

Successful campaigns with tailor-made content

Many channels, numerous competitors and yet potential new customers choose your company. That sounds good? We will support you: whether it’s social media, e-mail or display marketing – all coming from the CRM strategy. We will focus on the needs of your target group ‒ which is the reason why they want to get in touch with you.

Convince yourself with the right measures at the relevant touchpoints.

Find and operate touchpoints.

Our experts will work with you to develop effective campaigns and create precise, tailor-made content for all channels.
So machen Sie aus Interessent/innen Kund/innen
We support you in your lead management.

Turn those interested parties into customers.

Having a sound lead management concept in place means you can prioritise your leads efficiently and respond to them effectively.
Merkle Meeting of the UX Skill Group
Create the perfect implementation process with us.

The optimal implementation process.

We will coordinate the necessary processes with you and establish the appropriate technical solutions. We are also happy to take over the entire digital marketing process for you.

Advertising – the key to your target group

Show potential new customers the content that is guaranteed to arouse their interest ‒ on websites, social networks, various end devices and everywhere else. The advertising module allows you to go for personalised display advertising, social media ads and search engine ads according to the interests of your target group.

We’ll show you how it works: Merkle develops individual advertising and retargeting campaigns for you. We’ll concentrate on guiding your prospective customers throughout their journey. This is how we minimize wastage and turn prospective customers into customers.

Digital communication – your brand comes to life

Merkle will turn your brand or product into an experience through targeted digital communication. We will inform, inspire and awaken positive emotions ‒ emotions that users will from now on associate with your company.

Our holistic view for an unforgettable user experience: We accompany users through all touchpoints of the digital channels. Observe, interview, test, create personas and align your digital communication via your website, social media, e-mail, etc. with them.

This way your brand message has its finger firmly on the pulse of your target group.

Lead management ‒ from prospective customer to customer

Have you already gained a lot of information about your potential customers? Then you need to use lead scoring to assess and evaluate them correctly. This way you bring the people behind the data to life and make them into your customers through a good, lead-nurturing process.

To ensure that the entire process is neither manual nor arbitrary, we will help you to develop a lead management concept.

Collecting user data is a thing of the past; today you use it to acquire new customers.

Successful customer projects.

Our CRM offer at a glance.

Would you like to find new leads and convert into customers? We’ll support you with this.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany