Technology and data

The right system and the right data for the best possible customer experience.

The basis for every CRM strategy is having the right system in place and a comprehensive data analysis

CRM and marketing automation need the right fundamentals to achieve the desired success. Only with the right technology and a sound database can you find customers, increase sales and enhance customer loyalty.

As an independent IT expert, we will advise you on which software is the right one for your projects. Before we get your CRM strategy rolling, we will prepare your IT architecture and get all the interfaces perfectly in line with the dynamic requirements.

Namics St.Gallen – Code Quality
We make sure you are in full control of your data and your technology

We will also analyse your data and determine:

  • Which interactions will lead to your desired goals?

  • Which of your CRM measures have been successful?

  • How can your resources be employed most successfully? 

We will check the existing information about individual buyers (customer scoring) and compare it with similar customer data. From this, we determine what are the best CRM measures to take next (next best action) that will meet your customers’ needs and requirements.

CRM and marketing automation technologies which we work with.

Brilliant CRM for impressive jewellery.
Excellent customer service is a priority at Bucherer. Since 1888, the jeweller has offered craftsmanship and advice at the highest level. Learn how we brought excellent service to the digital world with Salesforce.
Im Onlineshop oder in der Filiale: das Serviceangebot von Bucherer ist exzellent

Our CRM offer at a glance.

You need a partner with comprehensive technology expertise? We will be happy to support you!

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany