CRM strategy

Your roadmap to successful customer relationships

Do not leave the satisfaction of your customers to chance

  • Does CRM feel like a bottomless pit to you?
  • Can you not see the wood for the trees?
  • Everybody wants to have a say, but nobody tells you which way to go?

Then the first thing you need is a CRM strategy. A roadmap that shows you how to proceed step by step to establish CRM in your company and make your customers (even) more satisfied.

When we develop a CRM strategy, we focus on the most important aspect: your customers.

Get to know your customers and their needs.

Who are your customers actually?

In-depth market and target group analyses help us and you to understand your customers. We conduct interviews and enrichen them with quantitative surveys and existing customer data. This makes the customer journeys tangible and the relevant touchpoints visible.
Two women having an interview in Merkle office
Find out how your customers interact.

How do your customers interact?

We compare the insights gained with your business model, the existing processes and the technical framework.
Merkle meeting on the run
Merkle develops CRM strategies including technical recommendations.

What do your customers expect?

From this, we develop for you a customised CRM strategy, including technical recommendations and a roadmap with a list of priorities.
Namics CRM Experten interview
Namics experts answer questions about CRM topics.

CRM strategy. Successful customer projects.

Our CRM offer at a glance.

We will develop the right CRM strategy for your company too.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany