Scroll through and watch the four webinars in the series:
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[subheadline]What Is Each Webinar About?[/subheadline]
- Webinar 1: One Step Closer to Personalized Health Marketing — Long sought after, personalization is now a reality for pharma, and health insurance marketers. The ability to tailor a consumer’s journey based on individual information creates better experiences and incredible results for marketers. This webinar will delve into the possibilities of personalization and outline what marketers must do to bring this groundbreaking approach to fruition.
- Webinar 2: Planning for Personally Relevant Differentiated Health Experiences — Learn how to drive highly relevant experiences by understand who your consumers are, what they care about, and using that information to plan your interactions. Following a process of prospecting, segmenting, retargeting, and direct individual matching will ultimately prepare you to deliver meaningful messaging to every individual.
- Webinar 3: Getting to the How — Bringing Personal Experience to Life Through Advanced Automation — Once you’ve planned for and designed personalized experiences for consumers, you have to determine who will get which messaging, when. Marketing automation is the brain behind personalization. It’s the combination of software, technology, and data that reacts to customer insight to deliver the ideal interaction. Learn how to make these personal experiences relevant through marketing automation.
- Webinar 4: Overcoming the Organizational Challenge — The support of your organization makes all the difference to the success of your personalization initiative. This webinar will show you how to align your organization around the customer experience by examining four internal areas: structure, roles and responsibilities, culture, and incentives and rewards. You’ll get great insight into small changes that can revolutionize your customers’ experience and your resulting revenue.
