AI is all the rage, but how does it fit into your tech stack? In this video, industry experts, Peter Rogers, Head of Technology at Merkle and Michael Katz, CEO of mParticle, discuss what brands need to know to best prepare.
As more data is readily available, teams often struggle with not only the sheer volume of data, but also identifying a single place to house it. The solution? Utilizing a centralized storage platform.
Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Here's what you need to know.
Reverse ETL is a new type of technology which enables organizations to activate data from its Cloud Data Warehouse to any marketing or business application.