Blog Post
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders (healthcare providers (HCPs), patients, customers, etc.) to a greater or lesser extent will change behaviors permanently as observed in previous crises. The COVID-19 pandemic will accelerate trends including: remote/telemedicine, improvements in personalization and customization, consent, privacy, alternative channel engagement and communication, and the redefining of many roles and “traditions” in the industry.