Business Innovation

Together we create digital products and services that your customers value and pay for


Business Innovation with Merkle – at a glance

  1. 01Digital success? Let's start!Take advantage of new opportunities – develop your digital business!
  2. 02Full service for your innovationDiscover, design, plan: Turning new ideas into growth – in three steps
  3. 03Interdisciplinary know-howSuccessful integration of innovations into existing processes and system landscapes

Identify and leverage business innovation potential

The Merkle lean business innovation kickstarter is a streamlined approach to identify innovation potential, define impactful ideas and co-create viable business models. We validate Go-to-market requirements in just a few weeks’ time.

Ready to turn ideas into growth?

We are here to drive your business. So let’s not wait.

Merkle Business Innovation approach
Our approach for successful business innovation.

Ready to ideate and launch fast – in 3 steps.

Step 1: Discover & Innovate.

Identify innovation potential and derive impactful ideas  for growing your digital business.

We combine our broad digital experience and utter focus on your customers with your strong internal product and service know-how in order to unveil crucial insights, discover innovation potential and derive and prioritize business ideas that could grow your business. 

Innovation Discovery Workshop: Inspiring, customized workshop to discover innovation potential. 

  • Timing: 1-2 days
  • Participants: 3-10 participants
  • Outcome: Prioritized list of impactful innovative ideas for you to have the hottest topics on the radar and dig into the most promising ones.
Merkle Frankfurt - scribbling

Step 2: Design & Define.

Turn your idea into an impactful business model.

Together with you and our interdisciplinary team of experienced makers we turn your idea into a hypothesis-driven business model and derive the next steps to validate its viability based on its riskiest assumptions. 

Lean Business Canvas Workshop: Pragmatic workshop to define your idea’s business model and its underlying assumptions. 

  • Timing: 1-2 days
  • Participants: 3-10 participants
  • Outcome: Defined business model and roadmap to validate the riskiest underlying assumptions
Merkle Meeting of the UX Skill Group

Step 3: Validate & Plan.

We validate your business model for a Go-to-market.

To refine your business model, we pragmatically validate the product-market and organizational fit with your customers, internal stakeholders and partners. Further, we derive a rough roadmap on how to slice the elephant to launch & learn fast in the market.

Business Model Validation: Expert review to validate your idea’s business model and draft a roadmap to launch the first pilot. 

  • Timing: 5-10 days
  • Participants: 2-5 experts
  • Outcome: Structured documentation of findings, implications and recommendation on next steps towards Go-to-market.

Interdisciplinary, pragmatic making & attacking

Collaborate with an interdisciplinary team of experienced makers that has the skills and the entrepreneurial mindset to understand and innovate your (digital) business.

We are committed to guide you every step of the way from strategy through validation of product-market fit, to the implementation of the first MVP.

Master corporate complexity. Start lean and scale for enterprises.

We have been working with large and complex enterprises and their (legacy) architectures for 25 years. That's why we think microservice architectures from the start – an integration of  innovation into complex corporate processes and system landscapes.

What are your organisation's biggest challenges?


With these customers we have successfully realized business innovations:

Shape your business of tomorrow with us today.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany