Mobile apps: inspiring people via digital touchpoints

Merkle creates apps that are tailored to your goals and the needs of your users

Mobile apps for your business – an overview

  1. 01Building lasting customer loyaltySeize new digital business opportunities with apps that inspire your customers
  2. 02Full service for mobile applicationsStrategy, concept, design and development from a single source
  3. 03Smart marketingMore reach for your mobile applications – through targeted marketing and reliable support.

App first: get the most out of mobile business with Merkle

Win over new customers digitally and accompany them long-term: mobile apps enable you to create personal touchpoints for your brand, products and services. They also ensure unique customer experiences.

The best mobile apps are created from the triad of consulting, experience design and technology.


Merkle is a strong partner who will support you all the way to the go-live of your mobile app and beyond. Our experts create, design and implement mobile applications for you, enabling you to develop new digital business models. These apps are precisely tailored to the needs of your users or your own company.

We collaborate on an interdisciplinary basis. You will benefit from strategy, concept, design, development, marketing and long-term support from a single source.

  • years of experience

  • experts

  • daily active users in apps developed by Merkle


Full service for successful mobile apps.

Mobile consulting & app creation.

With the right strategy, we ensure that your mobile app becomes a success story. We have a customer-centred approach: we will work with you to create new business models, products or services that are tailored precisely to the needs of your customers.

Our experts will advise you on the appropriate technology and the right solution design for your mobile application along your entire marketing chain.

Based on Google Analytics, we will show you which the features your customers use and in which areas it is worthwhile investing. In addition, we will define concrete KPIs with you and implement them in Analytics Tools. This will enable you to make current and future business decisions based on solid facts. For verifiable success.

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Mobile user experience & design.

Inspire your customers by giving them clear guidance and a breathtaking user experience. Our experts will create and design just the right mobile app for you. They are able to combine UI (user interface) with UX (user experience), corporate design, wireframes, navigation scheme, operating concept, material design and gesture control.

Complementary to this, we use user surveys to test how highly your product or feature idea is rated by your target group. These results then flow directly into the app development. Thanks to rapid prototyping, we can make your product idea tangible for potential customers βˆ’ visualising and validating it. This will allow you to benefit from real feedback as early as possible. How long will this take us? Just one week!

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App development & technology.

We develop and build mobile applications for all major mobile platforms and devices βˆ’ from native mobile apps for iOS and Android to cross-platform applications and progressive web apps (PWA). So that you can reach your customers wherever they are. We always choose the right technology to match your vision. 

Our solution-testing experts will try out your newly developed app on different devices and operating systems. This ensures that everything runs smoothly in practice. 

Whether you have a standalone or a highly connected app, we can integrate the application into your existing IT landscape and implement the necessary back-end system. On request, our Solution Architects will set up your entire system architecture. They also offer support with complex issues such as Bluetooth connectivity. 

Curious? Find out more about how the MyMedela app can be used to help nursing mothers monitor their breast pump usage via their smartphone. 

Successfully operate and market mobile apps with Merkle

We know how to make your mobile app popular. Our experts will show you how to release your mobile app in all major app stores (Apple App Store & Google Play Store). 

Furthermore, we will also develop concepts for and with you for the smart marketing of your mobile app. For greater reach

In practice, it is important for the users that your app is available and works perfectly. Thanks to monitoring and performance measurements, we can help you to detect faults at an early stage and to take targeted action to prevent them. For impeccable performance

In addition, our operations team offers you second- and third-level support.For smart solutions.

Mobile Apps. Tech Stack.

Native apps.

Apps for iOS (Swift/Objective-C) and Android (Kotlin/Java) are perfectly tailored to the users' needs and convenience. For a unique experience.

Cross-platform apps.

With reusable functionalities, greater reach and shorter time-to-market, the cross-platform mobile applications are very convincing.

Progressive web apps.

PWAs deliver three benefits: a user experience that is close to a native app, wide reach and a short time-to-market βˆ’ and they reduce one-time and ongoing costs.

App back-end.

We integrate your existing back-end systems and implement new ones, which are necessary for the operation of your mobile apps.

IoT and connected devices

Consulting and implementation of software solutions for IoT and connected devices βˆ’ e.g. intelligent device management and SmartHome.

Wearable apps.

Innovative and functional apps for Smartwatches that offer users a holistic and consistent experience.

AR & VR.

Applications for augmented and virtual reality.
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Our successful mobile projects.

We realize your App. For unique mobile experiences.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany