Quick results, smart investment: Merkle's approach to hyper-automation

A world-class webinar for world-class customer experiences in a fast-paced, digital world.

  • When

    • 30th November 2023
  • Time

    • 1:00 pm

  • Duration / Language

    • 45 minutes / English

Today's customers demand seamless experiences, 24/7 service and personalized attention. Learn how companies can use hyper-automation to revolutionize their operations - and use freed-up resources wisely for better customer experience management - in our exclusive webinar.   

We'll explain everything you need to know about artificial intelligence, process mining, robotic process automation and other progressive technologies brought together by hyper-automation.

We'll also introduce you to our Merkle approach: it delivers value directly to you while minimizing business risks. How do we do that? By taking a close look at and evaluating existing processes up front. With the help of GAP analyses, we then create individual procedures. Instead of changing everything at once, we start with the simplest automations that have a high benefit at the same time.   

The opportunity for you to reshape the future of your business. 

What will be covered in this webinar?

  • How do we deal with hyper-automation and what is currently happening in this area?
  • How do we handle hyper-automation at Merkle and what can such projects look like?
  • Q&A session


Ricardo Santos, Business Automation Director at Merkle

Ricardo Santos, Business Automation Solutions Director at Merkle DACH since April 2021, has dedicated over 7 years to driving operational efficiency through a strategic approach to scaling automation within enterprises. Hailing from Leiria, Portugal, Ricardo emphasizes the concept of hyper-automation, focusing on identifying key workflows for automation, selecting appropriate tools for each task, and fostering a cultural shift towards efficiency. His leadership has significantly contributed to the integration of advanced technologies, aligning them with client-specific needs and objectives, thereby propelling businesses towards streamlined operations and heightened productivity.

Hicham Khalidi, Manager Digital Vision & Transformation

Hicham Khalidi, Manager within Digital & Vision Transformation Consulting team, has a proven track record of of leading transformations within organisations, designing target technology operating models and supporting change management initiatives. In addition, he has successfully delivered a large number of Agile at Scale and digital transformation programmes. With a deep understanding of digital organisation stakes and challenges, Hicham remains at the forefront of industry trends, particularly IT/OT convergence, hyper-automation and DevOps. His insights and practical knowledge are sure to provide valuable perspectives for businesses navigating the complexities of automation in the digital landscape.



Flowable connects systems, data, and people for faster and smarter process automation. Bridge any complexity and increase efficiency and agility by leveraging Flowable’s model-driven and low-code platform.  

Drawing upon a rich heritage of Open Source BPM, Flowable allows for effortless integration, fast-time-to-market, and unmatched flexibility, making it the top choice for companies worldwide to successfully navigate challenges and offer outstanding customer experience.


Sound interesting? Register now for the webinar 

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