![Ricardo](https://www.merkle.com/dach/sites/default/files/styles/3200w/public/media/image/2023-10/Ricardo.png?itok=jcDhgzvj)
Ricardo Santos, Business Automation Solutions Director at Merkle DACH since April 2021, has dedicated over 7 years to driving operational efficiency through a strategic approach to scaling automation within enterprises. Hailing from Leiria, Portugal, Ricardo emphasizes the concept of hyper-automation, focusing on identifying key workflows for automation, selecting appropriate tools for each task, and fostering a cultural shift towards efficiency. His leadership has significantly contributed to the integration of advanced technologies, aligning them with client-specific needs and objectives, thereby propelling businesses towards streamlined operations and heightened productivity.