Creating customer experiences that take the world by storm.

It's In You

Every person and every company has an inner greatness that is just waiting to be unleashed – like a rising storm. But just like a storm, requires the right conditions coming together to unleash that power. At Merkle, we strive to create those conditions, for our clients, and for our people.

  • employees

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Merkle DACH Map

It's In Us

We are proud to work for some of the world’s most well-known, distinguished brands, helping them to reimagine their customer experiences, better use their data, smoothen their operations and secure their strategic future. How we do that? By creating the perfect storm, bringing together all the conditions that are needed to unleash the full potential: from people to technologies to creative excellence.

Merkle DACH Services
Strategy & Consulting
Platform Solutions
Creative Solutions
Data Solutions
DevOps & IT Operations

Creating the perfect conditions for strategic change. Together, we develop the strategies today that will give your business the necessary tailwind for a bright future. With a maximum focus on feasibility and the scalability. Because only if strategies stand up to reality, can they truly unleash potential.

Crafting meaningful cross-platform experiences that truly take flight. Whether it's CDP, CRM, CMS or any other tool that helps your business both create the perfect customer experience and improve your internal operations, we build the ecosystems and infrastructures that enable and accelerate transformation. From implementing and scaling the largest platforms on the market to customized solutions - we set the course for growth.

Unleashing a whirlwind of creative thinking. No matter how good the backend is. No matter how precisely the processes are defined. No matter how clean the code is: Without a well-thought-out frontend , without clear and inspiring design, without clever campaigns, there is no convincing user experience. We believe the future of customer experience management is personal: informed by data, powered by technology and delivered through creativity.

Data is truth. Time to unleash it to its full force! Let’s face it: your data is your biggest asset. From analytics to prediction, your data is defining the future of your business. Starting from the perspective of what value means to your business and what can be done to improve it, our data experts plan, build and operate appropriate solutions to deliver relevant, actionable insights where it matters.

Smooth operators always create a stir! The development, operation and continual further improvement of digital applications is a great strain on resources and the foundation of your success at the same time. I might sound a little nerdy, but we have a passion for seamless IT operations. Complex DevOps, comprehensive Application Management, demanding Service-Level-Agreements – that’s what our dreams are made of.

Expertise in:
CX Consulting • Digital Transformation Consulting • Brand & Marketing Strategy • Marketing Ecosystem Design • Business Blueprinting • Business Model Innovation • Organisational Design • Digital Maturity Analysis • Strategic Roadmap, and more.
Strategy & Consulting
Expertise in:
Platform Solutions, Implementation & Maintenance (Web, Portals, CRM, CDP, Marketing Automation, eCommerce, PIM, Intranet, etc)
Platform Solutions
Expertise in:
Experience Strategy • Interaction & Service Design • UI design • Copywriting & Storytelling • Visual Design • Motion Graphics • Content Creation & Production • Immersive & Connected Experiences • Engagement interfaces, and more.
Expertise in:
Data Strategy Consulting • Customer Experience Orchestration • BI & Visual Analytics • Media Analytics & Optimization, and more.
Expertise in:
DevOps • Quality Assurance & Testing • Modern monitoring • Application Management • Business Process Management • ERP • Modern & Digital Workplace

Our elements for success

Like most things, our success is underpinned by the dedication, creativity, and drive of each one of our people. All with their own ambitions, and dreams they wish to take flight. Our people are experts in their field, with our nature of cross-team collaboration, we build solutions that are relevant and impactful.

We are proud to be different. And we know that starts with you.

What makes our team approach is our ability to bring in different perspectives, which is sustainability, diversity, equity, and inclusion are a key facet in helping us stay ahead. 



  1. 01The challengeAUDI AG's communications department wants to position its topics - technology, products as well as economic developments - with specific target groups: Journalists, professional multipliers and thought leaders. The focus here is primarily on technical and factual information that activates the visions and values, challenges, solutions, products and social commitments of the Ingolstadt-based group.
  2. 02Our approachTogether with the communications department of AUDI AG, we develop the strategic planning, production, publication and further development of target group-centric content along the entire customer journey.
  3. 03The resultAs an external part of the AUDI AG team, we actively and creatively accompanied numerous international events, model launches, world premieres and trade fairs.


  1. 01The challengeSiemens wants to set new standards: The objective is to be perceived as a driver of digitalization and an enabler for other companies.The basis for this is to establish a more digital global communication in order to strengthen the connection between business, technology as well as communication and, to focus on becoming an agile organisation. Together we are tackling new technologies and trends.
  2. 02Our approachMerkle has been supporting the digital transformation and cultural change at Siemens since 2018 as a strategic and operational partner in corporate communications. Together we are working on data-based concepts for all aspects of digital communications, developing new digital platforms and supporting Siemens in becoming an agile organization.
  3. 03The resultEfficient, intelligent, data-driven communication Several projects, pilots and Minimum Viable Products (MVPs) around global data-driven communication have been developed in this cooperation and have been awarded.


  1. 01The challengeFor the last ten years we have supported Migros in implementing its digital projects and during that time we were able to enhance our range of service towards full service projects. Among the successful projects are the health platform iMpuls and the related iMpuls Coach, the family platform Famigros, the annual report, the educational portal club school as well as the Migros login and the central product information system.
  2. 02Our approachPositioning as a health provider. One of Migros’ goals is to position itself as a health provider on the Swiss market. Thus, Migros’ complete offerings concerning exercise, relaxation, nutrition, and medicine are cross-linked on the health platform iMpuls.
  3. 03The resultThe holistic relaunch of Famigros helped us to strengthen Migros’ image as a family friendly company. Famigros acts as a personal advisor for expectant parents and families and offers practical tips and inspiring ideas covering topics such as pregnancy and family life and encourages customers to buy suitable products. Besides the fresh and emotional design and the technical implementation the website was also optimized with regards to added value, usability and filtering options. The result is a platform which is easy to use and which is tailored specifically to the needs of young parents.
Merkle DACH Careers