Zurich, 04. April - Merkle - a dentsu company is investing in creative strength in the DACH region with four new Associate Creative Directors and two new Group Creative Directors. Miika Puputti takes on the new role of Executive Creative Director DACH. Together they are to develop excellent creative visions and marketing services for Merkle clients. With the expansion of its creative team, Merkle is reacting to the positive development of the DACH market.
In contrast to the Line Managers, the new heads focus less on the day-to-day business and more on creative services for clients. Internally, the Directors form a horizontal group consisting of the areas of Merkle's own Creative Experiences unit. Equipped with different professional backgrounds, the creative minds are responsible for managing the entire creative output in all process phases and across different disciplines.