Zurich, 19. June – Federico Vita has been promoted to Chief Growth Officer (CGO) for Merkle DACH, effective immediately. With this move, the customer experience and digital transformation agency recognizes his achievements and long-standing expertise. Vita has been with Merkle for 14 years and boasts 18 years of industry experience. He previously held positions including Head of Business Development at Isobar and was successfully involved in the merger of Isobar and Namics under Merkle DACH as well as the expansion of its Growth Acceleration Team in 2021. Vita will continue to report to Pierre-Alexandre Riera, Chief Commercial Officer of Merkle DACH.
Growth is at the core of Merkle's corporate strategy. Within the last two and a half years, Merkle's staff has expanded from 1,200 to over 2,000, and the rate of accounts acquired has increased from ten per year to an average of one new client per week. This adds to the company's 270+ active clients and heritage of over 25 years on the local Swiss, German & Austrian markets. The Chief Growth Officer's role is to continue this success story.Â
"The growth of our clients is our success”, said Federico Vita. "Only when innovation and strategy truly converge, can we create outstanding opportunities that bring incremental value to our clients. In my day-to-day interactions with customers, I witness the need for connecting the power of data, cutting-edge technology, and human creativity and it is my mission to create these connections and unlock extraordinary growth for our clients.”Â
To achieve this, Vita and his organization is focused on partnering with clients to prioritize business effectiveness that delivers topline growth, identify efficiencies that deliver bottom line and shape business strategy to be future ready. Ultimately, working towards each client’s unique vision and purpose as a company.Â
