Zurich, 14. November 2022 - Merkle takes third place in the current ranking of Leading Swiss Agencies (LSA). The leap from 10th place in the previous year underpins the fact that the Swiss location of Merkle – a dentsu company is successfully playing in the top league of the agency landscape.
The current ranking of Leading Swiss Agencies for 2022 shows: Merkle Switzerland AG is well on its way to becoming one of the leading agencies in Switzerland. In the ranking, it takes third place in the 25 - 30 million BBE category (gross operating income / Swiss francs). Only Farmer Consulting and Publicis Communications (30 - 40 million BBE category) have higher revenues. The rise of the data-driven full-service agency for customer experience management (CMX) compared to 2021 underscores that the merger of Namics and Isobar Switzerland and subsequent realignment to become a data-driven digital agency, came at the right time.
The LSA ranking of the Swiss trade association Leading Swiss Agencies makes the profitability of member companies transparent every year. The evaluation is based on the gross operating revenues (GOS) achieved by the member agencies in the respective fiscal year. For the year 2021, the cumulative earnings of the 97 LSA agencies amount to 628 million euros (618 million Swiss francs). Despite the crisis, growth of eleven percent was achieved compared to the previous year.
"Last year, we focused on uniting the best of both worlds - that of Namics and that of Isobar. The focus on working as a full-service agency for customer experience transformation and the expansion of our Swiss locations supported our success even during the crisis. The fact that we now take third place in the LSA ranking is well-deserved and shows that we can be twice as proud: of our good work as well as of a successful 2021.“
Merkle was established in 2020 from the merger of Namics and Isobar Switzerland and Austria. The merger created a unique range of transformation consulting services on the market. The agency delivers offerings in customer experience transformation, digital consulting and technology implementation. "We are confident that we can even improve the good result we achieved in the merger year even further in the coming year," says Burow. "Already now we are recording extremely positive prospects.“
