The agency Merkle Switzerland was established in 2021 from the merger of the agencies Isobar and Namics and is headquartered in Zurich. The company has several offices in Europe. The data-driven digital agency specializes in optimizing personalized and cross-channel customer experiences. 1,800 employees in the DACH region (15,000 employees worldwide) develop personalized marketing strategies and campaigns for their customers. Since 2016, the digital agency has been part of the Dentsu International network and has since become the largest brand within the group.
Merkle and Namics play an important role in the history of Best of Swiss Apps and Best of Swiss Web. On the one hand, employees are and have been active in the juries and have helped with great commitment to further develop the awards and keep them up to date. On the other hand, Merkle has submitted its own projects for review every year and has regularly won outstanding awards. "The fact that we can now intensify our cooperation within the framework of this sponsoring partnership and for the benefit of the entire industry makes me all the more pleased," says Heinrich Meyer, Managing Director of Best of Swiss Web.