Heft has been contributing his extensive experience with international agencies to Merkle's Digital Vision & Transformation strategy consulting team since May 1, 2022. Under the mission statement "Turning vague potential into a precise value path, advancing companies into sustained digital leaders", the team works with its clients to ensure customer-centric digital services, optimize business processes and actively shape the digital future with innovative solutions. Heft reports to Torben Buchhorn, Market Lead Germany, Digital Vision & Transformation.
As a Senior Principal Consultant, Heft is responsible for consulting clients on communicative, process-related and technical aspects. He is also responsible for developing digital business strategies and translating them into transformation processes.