Munich, 27 October 2021 – Merkle – a dentsu company, a data-driven full-service agency for customer experience management (CXM), is setting the course for expanding its business in Germany with Daniela Stofer as Managing Director Germany. Merkle belongs to the dentsu network and is the largest brand within the group.
In her new role, Stofer leads Merkle Germany GmbH as part of the global Merkle network. Since joining the company in 2010, Stofer has held various positions in consulting and account management, most recently serving as Client Service Director for the digital agency's B2B and pharmaceutical clients. Merkle offers data-driven consulting for customer experience management and develops personalised, cross-channel customer experiences.
Stofer's core task is to manage the business in Germany. Merkle is represented through their 280 employees in their Munich, Hamburg and Frankfurt am Main offices. The digital agency – formerly Namics – has been active on the German market since 2000. Merkle relies on interdisciplinary teams and diversity for their outstanding results and have an impressive German clientele list including Siemens, ADAC, Colliers, Hansgrohe and KUKA.
“Merkle offers unique digital customer experiences that make the difference. I look forward to establishing our brand in Germany as the leading digital agency for CXM in a stable and sustainable way. Today more than ever, the key to innovation is diversity. I have put diversity as my top priority for Merkle Germany, which will guide us towards a steady company growth.”
The digital transformation can only be shaped together. That is why diversity plays a decisive role at Merkle. Daniela Stofer is particularly determined about promoting women in technology and management positions. At Merkle, however, diversity is more than just gender equality: harnessing the power of the collective and living diversity through their employees from the top down is the key to economic success.
