Hamburg, 14 December 2021 – Merkle – a dentsu company, a data-driven full-service agency for customer experience management (CXM), appoints Annika Kirchhof as their new Head of Sales Germany. Kirchhof officially takes on the new position as of 1 November 2021 and is responsible for the digital agency's new client business in the German market. Merkle is part of the dentsu group and is the largest brand within the DACH region.
Kirchhof has more than 10 years of professional experience in the digital industry. She joined Merkle (formerly Namics) in early 2021 and started at the Hamburg office as Principal Consultant New Business. Previously, she worked for several years at the digital agency hmmh from the Plan.Net Group in various sales and digital transformation. Kirchhof gained additional media experience at Weser Kurier before joining Territory, a content agency with a focus on digital topics, where she was responsible for digitalisation projects for well-known B2B clients.
In her new role at Merkle, she is responsible for the expansion of new client business in Germany. This includes, above all, the decisive design of the acquisition and onboarding process as well as the development of a forward-looking vision for new customers with her team. As Head of Sales Germany she reports to Tobias Hollritt, Head of Sales & Alliances DACH.