Widgets offer great new opportunities:
- If you have a news app, show the latest headline, and let users know that you provide interesting stuff!
- If your app is made for tracking purposes, show the latest figures, summaries or graphs over time – e.g. your weight loss over the last quarter of the year, maybe even compared to your friends.
- If you have an app for health or for cooking, show recipe suggestions.
For most apps, there’s a good use case for beneficial widgets.
My advice for widgets
Make sure your widget shows information that is changing frequently. Users don’t pick static content widgets – the space on the homescreen is too valuable for that.
3) App Clips and Instant Apps
New in iOS14 are so called App Clips. The Android equivalent is called “Android Instant Apps”. Although they exist for a while now, it’s not well known among the Android developers. However, the potential is huge, and we expect to see this feature a lot in the near future.
An App Clip / Instant app is like a tiny sister of your app. It’s size is limited to ensure fast downloads. In comparison to apps, they do not need to be installed. If a user detects an App Clip, it will almost instantly be shown. As it’s new on iOS, we stick to App Clips for the introduction.
What is an App Clip?
Once an app is discovered, it will be displayed. An App Clip is a lightweight native app, without the need of previously downloading something via App Store.
If you integrate Apple Pay and Sign-in with Apple into an App Clip, it gets extremely powerful. Although it’s lightweight (limited to 10MB), you can achieve stunning results.
Let’s say there is a cool mountain bike parked at a train station. If you’re close by, the app clip shows up. This is triggered automatically thanks to NFC. If this App Clip offers Sign-In With Apple and Apple Pay, you can rent the bike within seconds. No need to fill in a form with your address or payment information. Have more time for your bike rides!
This rent-a-bike example just needs some few interactions and clicks. Let’s imagine you’re abroad, and won’t ever need a bike from this company again – that’s fine. Nothing to uninstall. If you are interested more in this rent-a-bike company, you can install the host app with one tap in the app clip.
Discovery of App Clips
App Clips can be discovered via
- Visual Code (like QR Codes, but much more beautiful)
- Links in Messages
- Safari App Banners
- Map (when an App Clip is associated with a specific location, the App Clip can be registered to appear on a place in Maps so users can open it from there.)
- “Recently Opened” on an iPhone