Customers want personal advice.
![Two women having an interview in Merkle office](https://www.merkle.com/dach/sites/default/files/styles/3200w/public/media/image/2021-03/namics-office-daily-job-interview-together.jpg?itok=GVuEVeAS)
The study shows that the quality of advice today is often unsatisfactory. Customers lack need-oriented advice and are often disturbed by up- and cross-selling of products. They also criticize the transparency of the consulting services. Consultants are thus often perceived as sellers.
Our study shows different approaches for customer-oriented consulting.