We highlight how the rapid innovations in e-commerce can have an impact that goes beyond the pandemic.
March 2020: In Europe, this time marks the beginning of a pandemic that set many things in motion. The impossible suddenly became possible - in a very short time. Companies had to adapt quickly to new circumstances. What has remained: unconventional solutions and a great deal of innovation.
With little time to spare, it is now becoming apparent which innovations will also endure in the longer term - and how innovations can be successfully developed further in the "new normal". We have compiled the most important key facts for you in our new white paper.
Direct-to-Consumer: How can a direct connection to consumers be created?
Technology: How can the temporary work-around become the new normality?
Experience strategy: How can we create more proximity despite distance?
Advertising: How do we break down the boundaries between digital and analog?
Sustainability: How can we individualize transparent processes?
Learn more about how the Swiss do their shopping and what this means for your business in this whitepaper.