Which impact do emotions have on the design of digital products?
Emotion Tracking is a method from physiopsychology. It shows how consumers judge products and services emotionally. Since these judgements are made subconsciously, objective and valid results are certain. The procedure therefore enables clear recommendations for the creation of digital products.
For SIXT Share Merkle was assigned to design a landing page for registration and information. In order to find the optimal landing page, we developed several text versions, design sections and registration variants. The respective effect was determined on test subjects and their emotional reaction measured with sensors.
A registration process creates a barrier between customer and product. It should therefore be as simple and quick as possible. This reduces stress for users and the experience with the new product is positive right from the start. A good start for a good relationship.
Get insights from theory and practice on emotion tracking.The whitepaper shows:
