Merkle Whitepaper Journey Orchestration illustration

Customer Journey Orchestration

Learn how journey orchestration helps your business to deliver seamless customer experiences

Faster, more efficient and digital – customer expectations are high or are even increasing. Customer behaviour has shifted, and brand loyalties can seem looser than ever, given the amount of choice we are all presented with as consumers daily. 

In a world in which 84% of customers say that the customer experience a company provides is as important as its products and services (Source: Salesforce, “State of the Connected Customer“ Report 2019) one of the key challenges is:

How can brands build from individual micro-journeys and touchpoints to create highly tailored lifecycles? The only possible solution is journey orchestration.

Download our whitepaper “Customers expect orchestrated journeys: your strategy, planning and tech must blend to deliver” and get answers to the following questions:

  • What is a customer journey and how does customer journey mapping work?
  • What are the differences between macro- and micro-journeys?
  • Why are orchestrated customer journeys such a challenge?
  • How can your company move from vision to reality by delivering journeys, not just maps?

Download whitepaper now.

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Do you want to create seamless customer experiences? We are your partner for successful CX Management.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany