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Sunny Side Up - Your invitation to a warm-up on our roof terrace

To heat things up, our Hamburg office invites you to a sundowner on the roof terrace on 8 May - Alster view included.

Register now
OMR 2023 Side Event Hamburg

  • When

    • ? 08. May 2023

  • Time

    • ? 5:30 pm CEST

  • Event

    • Sundowner for OMR 2023

  • ? Location

    • Rooftop terrace of the Hamburg Office, Alsterufer 3

OMG! OMR 2023 is just around the corner

On 9 and 10 May, the international digital and marketing scene will once again be guests at the Online Marketing Rockstars in Hamburg. THE festival for all those who feel at home in the digital world - Merkle will of course also be at the start. We are looking forward to your visit at our joint dentsu booth in hall A1 at booth A 01!

Speaking of anticipation: To heat things up, the Hamburg office invites you to a sundowner on the roof terrace on 8 May. Enjoy drinks, burgers, inspiring conversations and an exciting keynote speech on the topic "Web3: Only Hype or a Useful Addition to the Customer Journey?" with the best view of the Alster.

Places on our Hamburg roof terrace are limited - so it's best to send an enquiry right away! Feel free to let us know if you are coming with someone. Don't worry if the sun is not on our side: We create sunny moments for ourselves on our event space in the building.

Register now for the OMR Side Event in Hamburg

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Web3: Only Hype or a Useful Addition to the Customer Journey?

Blockchain, metaverse, and NFTs: The Web3 has caused a lot of excitement in recent years with various topics. How relevant they really are for marketing is still a matter of controversial debate among experts. Some marketers see it as a kind of "holy grail" that will change the marketing landscape forever. Others are of the opinion that this is just a temporary hype that will be forgotten in just a few months.  

So what is really true?In order to clarify this question, our speakers will explain the most important terms from the Web3 from the perspective of CXM, Media and Creative, along with their significance for today's marketing, using best cases. In this way, areas with real added value for your company can be distinguished from the wrongly hyped buzzwords. After the keynote, you will have the opportunity to discuss with our experts while enjoying cool drinks. We look forward to seeing you!

Our experts Mara Musat (Merkle), Marcus Friedrich (Dentsu Creative) and Tom Witschel (dentsuX) are looking forward to an exciting exchange with you:

Mara on rooftop
Mara Musat, Senior Consultant - Experience Strategy at Merkle DACH

Mara is a Lead Experience Strategist at Merkle with a focus on innovation, Web3 topics and data-driven customer experience. She develops customer-centric digital solutions with the needs of target groups at the center. To do this, she evaluates Web3 technologies and answers the questions of how they address customer needs, create unique experiences - and are easy to use at the same time. In a nutshell: providing relevance and added value.

Mara is convinced: every digital touchpoint offers the opportunity to build trust and loyalty. Whether in Web2 or Web3, this requires unique and consistent digital experiences that exceed expectations.

Marcus Friedrich
Marcus Friedrich, Creative Director at Dentsu Creative

Marcus Friedrich has been Creative Director at Dentsu Creative for 2 years and is responsible for the creative process from briefing to the implementation of excellent ideas. His professional background is in the field of creative concept - exactly where great strategies become excellent ideas. Fascinated from the start by the creative possibilities of Web3, he has also been working on various projects that tap into this new generation since a little more than 1.5 years.

Tom Witschel Dentsu
Tom Witschel, Managing Partner at dentsu

Tom Witschel has been working at dentsuX since last year and is active in customer consulting. His focus lies on the strategic aspect of determining the best media to solve his clients' business challenges. About three years ago, during research for a customer briefing, Tom came across the topic of blockchain. Since then, he has expanded his knowledge to the entire Web3 area and has already published several articles on blockchain, NFTs, and the metaverse.

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