Mara is a Lead Experience Strategist at Merkle with a focus on innovation, Web3 topics and data-driven customer experience. She develops customer-centric digital solutions with the needs of target groups at the center. To do this, she evaluates Web3 technologies and answers the questions of how they address customer needs, create unique experiences - and are easy to use at the same time. In a nutshell: providing relevance and added value.
Mara is convinced: every digital touchpoint offers the opportunity to build trust and loyalty. Whether in Web2 or Web3, this requires unique and consistent digital experiences that exceed expectations.