Merkle Masterclass at DMEXCO

Success without cookies? How to increase the efficiency of digital activities with people-based marketing

  • When

    • On demand
  • Recording:

  • Time frame:

    • 30 minutes

  • Speaker:

    • Marco Hassler, Senior Prinicpal Consultant, A Merkle Company

Watch the recording now (in German).

Under the theme "Attitude counts: Attitude Matters", the largest trade fair in the digital economy is taking place in purely digital form for the first time. From September 23 - 24, the digital industry will meet at DMEXCO @ Home and offer a full program over two days. 

Merkle is presenting the master class "Success without cookies? How to increase the efficiency of digital activities with people-based marketing".

Every marketer today wants to deliver the right message to his customers at the right time. However, under the changing data protection regulations, this vision seems to be moving further away than becoming more concrete. The Masterclass will highlight what you need to consider in order to provide your customers with a seamless, cross-channel experience on their journey. At the same time, you will learn how to increase the efficiency and effectiveness of digital marketing activities with the right mix of MarTech, data strategy and customer centricity and how to take concrete steps towards people-based marketing.

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About the speaker

Marco Hassler

Marco Hassler is Senior Principal Consultant at the digital agency A Merkle Company. For more than 15 years, he has been involved in digital analytics and digital marketing and advises clients from various industries on marketing technologies, web and customer data analysis as well as people-based marketing activities. He is the author of the book "Digital und Web Analytics", is still a techie in his heart and is a passionate mountain biker in his spare time.

Do you want to make your digital activities more efficient? We look forward to hearing from you.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany