A traditional event takes virtual paths
In autumn, Merkle also took up this challenge and put our flagship event, the Smart Business Day, on a virtual footing. For more than ten years, the Smart Business Day has been an established date in the calendar of many of our customers. Now, instead of an afternoon with a view of Lake Zurich, the event was spread over three mornings and organised via an online conference platform. And what we had already mastered in physical form par excellence, we wanted to deliver in virtual form: a high-quality event that would meet the expectations of our long-standing participants.