Smart Business Day 2020

Watch now the recordings of the first virtual Smart Business Day on the topic of Data-driven Transformation

Banner Smart Business Day 2020.

Data is the gold of digital business

More and more companies recognize the value of data, but are still struggling to use collected data correctly and to use it to make business decisions in their digital transformation.

The Smart Business Day from October 27-29, 2020, under the theme "Data-driven Transformation", was dedicated to these and other current challenges – and for the first time in a virtual format. In the thematic streams on Data-driven Marketing, Business Innovation and Leadership, the speakers presented innovative customer success stories from various industries.


You were not able to attend the live session or would like to watch a session again? All recordings of the sessions as well as the slides can now be found on the respective speaker's website. We wish you much pleasure and inspiration while watching.

A success story for over 10 years

The Smart Business Day is organised by Namics - A Merkle Company and has been taking place in Switzerland for over ten years as an event for digital transformation. Thanks to the new virtual format, we are pleased to welcome participants from all German-speaking countries this year. Would you like to get some more information about the event? Our review of the Smart Business Day 2019 provides further insights and impressions.

The speakers at the Smart Business Day 2020.


The program of the Smart Business Day offered exciting sessions on three mornings in different topic streams.

SBD20 Agenda EN
  • Topic streams

  • Top-class speakers from business and science

  • Days


Sponor of the Smart Business Day 2020.

Adobe Logo

Adobe is changing the world through digital experiences. Successful experiences can inspire people, change industries and move the world forward. And every experience begins with creativity.
Creativity is our DNA. With our innovations, we create new ways to create digital experiences. We combine content and data management. And we bring technologies to market that democratize creativity, take storytelling to the next level and inspire new business ideas.

Executive Tech Academy.
A basic technical understanding helps to better recognize and evaluate the challenges of digital transformation within your own company. At Namics' Executive Tech Academy, managers are given a morning session to gain important basic knowledge that will help them make future decisions on digital initiatives.
Executive Tech Academy

Do you have questions about the virtual event? Then please contact Nathalie Brescia.

Nathalie Brescia ist Senior Marketing Manager (Events) bei Namics
Nathalie Brescia, Senior Marketing Manager Events