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Optimise your campaign performance with our Short Report

With the Merkle Short Report we analyse and improve your online marketing assets to the next level.

May we present: the Short Report by Merkle

Short Report Meaning

Strong brands are backed by powerful campaigns. No matter whether you want to improve the brand image, increase awareness or generate new leads with your campaigns - the Short Report from Merkle supports you with every single objective of this. Take advantage of the know-how of our experts and get the best out of your content.

That's how the Short Report works:

You have invested a lot of time and effort in your campaign, but it has not yet caught the attention of your target group? Your carefully designed online ads only attract a few users to your website? No problem: with the Short Report from Merkle.

With this standardised analysis, we examine your campaign and online marketing assets for various KPIs.  Added to that,  we adapt to necessary adjustments, for example in a creative sprint or social media workshop. You can also use the Short Report as an A/B test to compare different asset variants.

Among other things, we analyse the following aspects of your campaign or your online marketing assets:

  • Fit to the chosen platform
  • Responsiveness
  • Technological aspects
  • Recognizability
  • Target group attraction

Our approach

1. Joint Preliminary Meeting

Increasing brand awareness or launching a new product - we discuss the objectives of your campaign with you toto be able to analyse it in the best possible way.

2. Data collection

We collect internal data such as bounce rates, user numbers and the results of other campaigns. We also check the target group definition.

3. Analysis and scoring

From asset quality to target group attraction - in this step we evaluate the material. The more important an aspect is, the more points can be scored.

4. Presentation of the Short Report

We present the results of the Short Report to you in detail - and, if necessary, work out concrete improvement measures in a Creative Sprint or Social Media Workshop.

Request your personal Short Report now

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