Digital Marketing Audit

In only four weeks to your individual roadmap for sustainable success in digital marketing

Digital marketing. Our audit. Your advantages

Would you like to convince your customers digitally? That is not easy, because digital marketing provides a great variety of opportunites. This also shows our Digital Marketing Monitor 2020: 65 percent of the companies surveyed do not follow an integrated online marketing approach. With the Digital Marketing Audit, we take a deeper look at your current digital strategy. And we will show you how you can improve it in terms of holistic marketing and connect different silos. After only four weeks you will receive the results of the Digital Marketing Audit and individual recommendations.

Master your digital marketing in only three steps.

Digital MArketing Audit: phase 1: analysis

Analysis of the customer journeys.

The first step of the Digital Marketing Audit focuses on the current customer journeys. We take a deep look at all stages of your funnel. Our experts examine the communication direction, the style of communication, key messages and goals of your digital marketing measures.

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Digital-Marketing-Audit: Schritt 2 "Kanal- und Performance-Check".

Channel and performance check.

Do you use several (online) marketing channels? Whether it's social media, apps or your own website – we'll take a close look at them. In the second phase of the Digital Marketing Audit, we ask your customers in workshops to evaluate your communication. In this way, we find out what your target group really thinks.

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Digital-Marketing-Audit: Schritt 3 "Handlungsempfehlungen"

Individual recommendation.

From the results of the first two steps, our experts derive measures that fit both your goals and the needs of your clients. Of course, we also determine the appropriate budget and time frame. In this way, you can establish holistic digital marketing in your company.

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  • analysis phase

  • to evaluate your performance

    9.0groups of criteria
  • for your digital marketing success


That's how you profit from the Digital Marketing Audit

After four weeks you will receive a detailed presentation with all results of the Digital Marketing Audit. In a roadmap we explain the next steps on the way to perfect online marketing. We will also show how your company is positioned in comparison to your competitors.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany