Martin Hellinger at the Smart Business Day 2020.

Everyone is talking about digitization and it is becoming increasingly important in everyone's everyday life. Customers are shifting their purchasing behavior more and more to digital channels and companies are following suit. Mobile device usage is increasing, new competitors are fighting for customer front-ends, and visibility in the digital market is crucial. And customers expect everything to be quick and easy and are looking for the best offer.

Today, how do you develop a website, digitize your brand, optimize conversion to landing pages and drive growth while not forgetting SEO? And how do you make sure that a new website not only finds the acceptance of the customer but also converts? Martin Hellinger, Head of Digital Sales & Online Marketing at DA Direkt Versicherung, will show in his presentation, using DA Direkt as an example, how this can be achieved and how to assert oneself in the market.

About the speaker.

Martin Hellinger

Since April 2019, Martin Hellinger has been Head of Digital Sales & Online Marketing at DA Direkt, where he is responsible for digital sales. Over the past 11 years, he has driven digitization in various companies in the financial sector. From 2009 to 2013, Martin Hellinger was Head of Public Web & Innovations, where he built up ING DiBa's digital sales, supported the digitalization of the brand and helped establish the social media strategy. He previously gained his e-commerce knowledge in the retail sector at the Otto Group. Martin Hellinger can draw on many years of expertise in the performance-driven alignment of websites in conjunction with digital sales channels.