Everyone is talking about digitization and it is becoming increasingly important in everyone's everyday life. Customers are shifting their purchasing behavior more and more to digital channels and companies are following suit. Mobile device usage is increasing, new competitors are fighting for customer front-ends, and visibility in the digital market is crucial. And customers expect everything to be quick and easy and are looking for the best offer.

Today, how do you develop a website, digitize your brand, optimize conversion to landing pages and drive growth while not forgetting SEO? And how do you make sure that a new website not only finds the acceptance of the customer but also converts? Martin Hellinger, Head of Digital Sales & Online Marketing at DA Direkt Versicherung, will show in his presentation, using DA Direkt as an example, how this can be achieved and how to assert oneself in the market.