Swisscard relies on integrated digital strategy

St.Gallen / Frankfurt, 22 October 2019

New website with optimal customer experience

Namics - A Merkle Company, one of Switzerland's leading full-service digital agencies, is supporting Swisscard in setting up a new, integrated content management system. This enables the leading Swiss credit card company to standardize various brand presences on one platform, harmonize the CMS landscape and streamline internal processes. The consistent web presence - across different brands and channels - ensures a continuous customer journey and an improved customer experience. The adapted design with Mobile-First implementation also contributes to this. It makes it easier to access the pages while on the move and apply for cards via mobile phone. Namics supports Swisscard with consulting, conception and technical implementation of the new site.

Since last week, the first pages of Swisscard's online presence have been shining in new splendour. The project started in spring 2019 under the name "One CMS". The successful Go Live was preceded by the implementation of a uniform content management system based on Magnolia. Further brand presences will be revised by spring 2020.

Tim Dührkoop, Client Service Director at Namics – A Merkle Company
"In order to remain successful in the face of fierce competition, Swisscard is relying on a consistent digital strategy and the best possible customer support. However, this requires a networked IT architecture and a new website. We are delighted to be able to support Swisscard in these exciting transformation projects and to be able to offer users an optimised digital experience with immediate effect.”
Tim DĂĽhrkoop
Enrico Salvadori, Head of Consumer Business at Swisscard AECS GmbH
"Our project "One CMS" plays a central role in our digital strategy of a holistic digital customer journey. For this reason, we were looking for a partner who understands our business and the market as well as brings technological know-how. In Namics, we have found a reliable partner who will support us in all upcoming challenges in the digital environment".
Enrico Salvadori

About Swisscard AECS

Swisscard is a leading Swiss card company owned by Credit Suisse and American Express®. Swisscard is the only company in Switzerland to offer products from all the world's leading credit card brands: American Express, Mastercard® and Visa. Swisscard manages over one million cards and is the Swiss market leader in the premium and co-branding sectors.

Pictures and media release for download

Do you have any questions? I look forward to hearing from you.

Namics Head of Marketing Communication Melanie Schiller
Melanie Schiller, Head of Marketing Communications, +49 89 649 136 840 (DE) / +41 41 768 23 40 (CH).