Swisscard relies on integrated digital strategy

Namics - A Merkle Company, one of Switzerland's leading full-service digital agencies, is supporting Swisscard in setting up a new, integrated content management system. This enables the leading Swiss credit card company to standardize various brand presences on one platform, harmonize the CMS landscape and streamline internal processes. The consistent web presence - across different brands and channels - ensures a continuous customer journey and an improved customer experience. The adapted design with Mobile-First implementation also contributes to this. It makes it easier to access the pages while on the move and apply for cards via mobile phone. Namics supports Swisscard with consulting, conception and technical implementation of the new site.

Since last week, the first pages of Swisscard's online presence have been shining in new splendour. The project started in spring 2019 under the name "One CMS". The successful Go Live was preceded by the implementation of a uniform content management system based on Magnolia. Further brand presences will be revised by spring 2020.

Swisscard is a leading Swiss card company owned by Credit Suisse and American Express®. Swisscard is the only company in Switzerland to offer products from all the world's leading credit card brands: American Express, Mastercard® and Visa. Swisscard manages over one million cards and is the Swiss market leader in the premium and co-branding sectors.