From Unknown to Known: How to boost customers’ loyalty

We think that there is already enough advertising material in the world. That's why Merkle has decided to do away with conventional merchandising at its events.

Instead, we now offer you the opportunity to donate certain amounts to selected charitable organisations at our events. At our expense, of course.

Before each event, we carefully select three non-profit organisations that fit perfectly with our global social impact strategy. The organisations each pay towards one of our three main strategic goals anchored in it: 

• Sustainable World: We are accelerating the transition to a low-carbon and more sustainable future. Our goal is to inspire and empower others to join this movement. 
• Fair and open society: We ensure that our employees and the people around us are treated fairly. Equal opportunities for all. 
• Digital for good: We fully exploit the positive potential of communication. We promote trust and transparency and thus improve the quality of life for all.