High energy leader with ability to think strategically and creatively, Alex is an ROI-minded marketer with a passion for consumer experience, business growth, fast-prototyping and creative approaches to tackling challenges. Leveraging her multi-disciplinary background acquired within large global corporations (Accenture, Nestlé, L’Oréal, DuPont), Alex is a Growth Hacker with strong consumer centricity, an inspiring team leader and able to drive strategic alignment within complex organizations and C-Level suite.
As VP of Digital Marketing at Signify, Alex and her team develop and integrate digital marketing and communication strategies to accelerate growth and enrich the company’s brand image. Data-driven marketer, Alex has a solid understanding of the current digital landscape to rapidly experimenting different ideas and focusing on the ones that are most scalable.
