Adobe Summit 2021: Signify Success Story

How to transform the customer experience with the Adobe Experience Platform

Adobe Summit: Signify Logo

Learn how the first full-stack deployment of Adobe Experience Platform enabled the build of a D2C platform to transform customer experience for Signify’s Philips Hue. By owning the total customer experience, Signify can leverage its consumer data to deliver helpful and relevant personalization, improving the customer experience and accelerating growth.

In this session, learn:

    • How to build a multichannel D2C platform
    • How to accelerate delivery and value realization
    • Why an agile way of working is key to unlocking growth

Adobe Summit 2021: Alexandra Retif-Gaillard
Alexandra Retif-Gaillard, VP of Digital Marketing, Signify

High energy leader with ability to think strategically and creatively, Alex is an ROI-minded marketer with a passion for consumer experience, business growth, fast-prototyping and creative approaches to tackling challenges. Leveraging her multi-disciplinary background acquired within large global corporations (Accenture, Nestlé, L’Oréal, DuPont), Alex is a Growth Hacker with strong consumer centricity, an inspiring team leader and able to drive strategic alignment within complex organizations and C-Level suite.

As VP of Digital Marketing at Signify, Alex and her team develop and integrate digital marketing and communication strategies to accelerate growth and enrich the company’s brand image. Data-driven marketer, Alex has a solid understanding of the current digital landscape to rapidly experimenting different ideas and focusing on the ones that are most scalable.

Adobe Summit 2021: Stephen Derbyshire
Stephen Derbyshire, VP Marketing Technologies EMEA, Merkle

Stephen leads Merkle EMEA’s Marketing Technologies group; responsible for implementing and running customer marketing platforms including Adobe Experience Cloud, IBM Campaign and Salesforce Marketing Cloud. Stephen’s team is focussed on helping organisations to maximise time-to-value from marketing technology investment.

His team supports customer-centric brands to execute People-Based Marketing Strategies including: O2, NewsUK, Sainsbury’s Bank, Virgin Trains, Virgin Holidays, Elsevier, Volkswagen Group, Renault, RBS, Dell, EE and BT.

Do you want to take your digital experiences to the next level? We look forward to hearing from you.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany