Creating one-on-one experiences with your customers is necessary to ensure they receive what they need to continue engaging with your brand. Salesforce Marketing Cloud offers all the tools you need to connect with your customers on a personalized level through email, but do you know how to get the most out of the platform?
Merkle uses its vast experience as a long-time Salesforce Marketing Cloud partner to teach you the ins and outs of the platform, and how to leverage Marketing Cloud to meet your specific needs. With both virtual and on-site training options, you can choose which format is best for your schedule.
MORE ABOUT THIS SERVICEWhy Train with Merkle
As a Salesforce Marketing Cloud Platinum partner, Merkle knows the platform better than anyone else in the business. With a dedicated staff that is fully versed in all Marketing Cloud technologies, more than a decade of experience, and tens of thousands of campaigns and journeys on behalf of our clients, we’ll share the secrets of our hard-learned best practices with you.
We accommodate a wide range of learning styles and technical backgrounds. We’ll make sure everyone receiving training is well versed in the platform at the end of each course.
We keep on-site course sizes small for lots of face-to-face time with our trainers, short demonstrations, and Q&A. This ensures an optimal learning experience, so team members can effectively understand and use the platform by the end of training.
You can enter Salesforce Marketing Cloud and tinker around, yet still not understand what’s needed to get the job you want done, done. That’s where we come in. Merkle trainers walk you through the platform, providing in-depth instruction on how to set up and use your account to better connect with your customers. We teach you how Marketing Cloud is designed and why each feature is important to your business, showing you how to use them for your specific needs.
When you sign up for a Salesforce Marketing Cloud training with Merkle, you tell us what you need. From there, Merkle trainers cover all aspects of the tools you need to know how to use. You’ll be trained in your specific platform environment, meaning you’ll receive hands-on instruction in the same view settings you’ll use every day in the Marketing Cloud.
It starts with a discovery call where we learn what you want to do in Salesforce Marketing Cloud. You share your goals and we tailor the training sessions to fit your wants and needs.
After the discovery call our training specialists will develop training materials which will be used as a guide for the training session.
During your session(s), we’ll breakdown the material into easy bites. You’ll learn exactly what you need to in order to create templates, upload image libraries, build content and campaigns, segment audiences, track sends and engagement, or generate reports. We’ll provide hands-on training, walking you through the platform and tools so you know what to do to get the job done. Additionally, upon completion of your training session we will provide you a copy of all materials that were covered.
With this completely customized curriculum, we’ll walk through everything together ensuring that the investment made in your employees empowers them with the knowledge and skillset to better connect with your customers.