Salesforce Marketing Cloud
Salesforce Marketing Cloud is a leading email service provider for delivering marketing communications electronically to your current customers and prospects. Our Salesforce Marketing Cloud extension removes the burden of onboarding the rich subscriber and email interaction data into a marketing database platform. In addition to leveraging the standard layouts for data import, the data flows into standard event tables within the marketing database for users to visualize and analyze the effectiveness of their marketing programs. Our dashboards provide a standard way of visualizing your email campaigns to better understand reach, deliverability and campaign efficiency through KPIs like email delivery rates, bounce rates, Cost per Click, etc.
Supported Use Cases:
- Need to store your email disposition data sets in the same location as your other marketing and sales data
- Ability to analyze your email campaigns successes and areas for improvement
- Visualize your email campaign data in easy to absorb dashboards
Value Provided:
- Better campaign targeting by analyzing previous campaigns’ success
- Subject line and creative testing – by analyzing which led to more success allows marketers to further personalize further campaigns
- No need to create ad hoc reports on email marketing communications; reports are pre-built and ready to use upon data ingestion.
