Effective data management is vital to fueling the total customer experience. However, it’s easy to get caught up in the problems of managing your data today and overlook the need to focus on what’s ahead. Future developments — both regulatory and technological — will have enormous impacts on how we can and should manage our business data to ensure optimal marketing in the coming years.

Luckily, preparation doesn’t always mean making a significant financial investment up front. There are steps your brand can be taking now to ensure that you are well set up for the challenges to come. This can include early preparations for a future CDP implementation or deciding which tools to deploy to meet your immediate needs.

In this paper, you will learn:

• Why effective data management is so important
• How you can prepare for known events, like the death of the third-party cookie
• What to consider when thinking about investing in a CDP
• How to act now to ensure future data success