The B2B Landscape is Shifting

Focusing on the traditional marketing funnel won’t meet today’s customer expectations, so it’s time for B2B marketers to rethink their engagement strategy to one that reaches customers across the entire lifecycle.

Audience dynamics are changing, and that means the customer journey relies on increasingly digital engagement. Find out how to refine your approach to a personalized B2B customer experience in these three areas:

• Activating moments in the customer journey that engage, educate, and reward
• Using gamification reinforced by behavioral science
• Collecting zero-party data that reveals preferences, attitude, and sentiment