The challenge of highly targeted marketing techniques that deliver precisely the right message to the right person at the right time is real for B2B marketers. But what if we could make B2B marketing as measurable as B2C?

“80% of companies have the tools to deliver personalized customer experience - yet just 28% of a their messaging is based on one-to-one behavior triggers.”

In this guide, you’ll learn how to enable measurable, repeatable, and cross-channel B2B experiences by leveraging the capabilities of Marketo, Digital Pi, and Merkle.