Banking has changed dramatically since the days of visiting the local branch a few times a week. Online and mobile banks let customers conduct most of their daily transactions without ever setting foot in a brick-and-mortar bank
Today, traditional banks have increasingly embraced digital banking. However, J.D. Power & Associates revealed that only 31 % of people think their banks are customer-centric and 71 % of consumers want a consistent experience across every channel.
In this white paper, you’ll hear how leaders like Ally, GoBank, and Bank of America are successfully transforming to improve customer engagement.
Key takeaways include:
- The fundamentals of personalization
- 5 steps to transforming customer engagement
- Ways to optimize the omni-channel experience
- How to determine the next best action for your customers
