The decades-old sales playbook won’t cut it in today’s increasingly digital self-service world where B2C realities are quickly becoming B2B expectations.
Forward-thinking B2B companies are embracing account-based experiences (ABX) to capitalize on key accounts, optimize marketing, and leave their competitors in the dust. To be successful, brands need to overcome their own histories and silos in their revenue organizations, orchestrate across teams and capabilities in new ways, and adopt some new processes and technologies.
Learn the proven approach to planning and implementing ABX critical to fueling pipeline conversion with: