Building Account-Based Experiences that Deliver
The decades-old sales playbook won’t cut it in today’s increasingly digital self-service world where B2C realities are quickly becoming B2B expectations.
Forward-thinking B2B companies are embracing account-based experiences (ABX) to capitalize on key accounts, optimize marketing, and leave their competitors in the dust. To be successful, brands need to overcome their own histories and silos in their revenue organizations, orchestrate across teams and capabilities in new ways, and adopt some new processes and technologies.
Learn the proven approach to planning and implementing ABX critical to fueling pipeline conversion with:
- Brand building and competitive differentiation
- Better, quality engagement across the entire buying decision-making population within the account
- Improved sales force utilization/experience and “zero waste” marketing
- Stronger return on investment for net new clients and existing accounts
- The right foundation to scale programs across large, multi-national accounts
