Inspiring Innovation for Retail Brands
After the first series of COVID-19 shutdowns that spanned the globe, retailers with products in physical stores could no longer rely on in-person shopping experiences. Brands were forced to overhaul their marketing and operations as the industry at large was required to get creative with customer-centric innovations.
Two years later and we know these are not short-term trends. The retail industry needs to continue pushing the envelope to prioritize what customers need from the products they love and their shopping and checkout experiences, and how they want to receive those products.
To better understand the retail industry’s approach to innovation, Merkle and Opinium, an independent research group, surveyed retail decision makers across the US, UK, and Netherlands about the drivers, priorities, and investment needs of their company’s particular approach to innovation.
Read this ebook to hear from those leaders about what there is to gain from innovation, challenges your brand may encounter, and how to make innovation a reality for your brand.
