Articles

No matter which combination of solutions businesses choose for data, identity and audience management, there are several foundational concepts to consider to maximize investments and ensure long-term success.

The stakes are high for today’s brands. They must contend with the usual modern challenges: competition, fickle and fragmented audiences, digital transformation, prodigious amounts of data, and privacy regulations – all while absorbing the shock of the past three years. There’s, quite simply, more of everything, and much to plan for, and targets keep moving.

ChatGPT, Lensa, DALL E-2: The last few months have highlighted the advances in AI capabilities for immediate, tangible products. It’s no longer theoretical in application. AI is now able to deliver some of marketing’s greatest desires – writing unique content, monitoring customer activity, and reducing the workloads of marketers and account staff everywhere.

A business is like a thriving unit, akin to a family, but at a much larger scale. Just as it is the responsibility of people to give back to the society, businesses partake in equal responsibility to give back to the community. Businesses have the power to influence the economy, environment, and society.

As we look back at 2022, we can't help but feel an aura of uncertainty while endless predictions continue about the economic climate. Retailers, however, still need to focus on two key themes: engaging their customers and advancing their approach. With that in mind, now is the time to invest in data and make sure every interaction with customers is a positive experience.

Today’s customer experience economy requires a renewed vision for data, a modified definition of value and a fresh approach to innovation. The past few years have driven cosmic shifts in the ways people behave, which has added to the complexity of understanding consumer needs and motivations.

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn't purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes.

According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing. If I were a technology vendor, advertiser, or marketing agency that has strategy credentials in those verticals, I'd point my business development folks to those CMOs.