Merkle Provides a 50% Increase in B2B Sales for Automotive Company
Advance Auto Parts is the world’s leading automotive aftermarket supplier. It supplies do-it-yourself auto mechanics and professionals with everything from batteries and brakes to wipers and wrenches. It serves millions of customers online and through more than 5,200 stores across North America. Today, the brand is firing on all cylinders thanks to B2C and B2B commerce solutions and services delivered by Merkle.
The automotive aftermarket retailer had outgrown its legacy B2C and B2B platforms, limiting its ability to drive more sales through its online channel. Advanced Auto Parts needed greater functionality and speed, along with new capabilities to put shoppers in the driver’s seat. Having a long history of implementing IBM Digital Commerce solutions – the retailer’s preferred platform – Merkle partnered with Advanced Auto Parts to meet its goals and objectives.
We understood the complexities of keeping up with an industry that is changing beyond recognition and the importance of moving from a traditional siloed model, toward a holistic, data-driven solution. Advance Auto Parts and Merkle created a high-performance online store driven by rich content and powerful search features, which led to a 50% increase in B2C sales. A quick-order, self-service web portal transformed the way AAP does business with B2B customers, delivering faster, more efficient service to garages and service stations.