Elevating customer experience through scaled personalization for a major pharmacy brand
To facilitate their Adobe stack migration, a major pharmacy brand tasked Merkle with developing omni-channel, templatized journeys for four use cases: Beauty, New Mover, Hot Leads, and Rx Cross Sell. The massive undertaking included campaign planning and design, creative production, multi-channel campaign configuration, deployment support, training, reporting, and optimization.
Merkle leveraged first-party data to drive personalized communications through dynamic content for email, display, social, push, site banners, and direct mail. This elevated the entire customer journey by delivering the most relevant content in preferred channels.
In a matter of months, the launch demonstrated measurable success. The campaign delivered holistic, personalized experiences to 100 million customers and one-of-a-kind customer journeys with limitless potential.