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Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.

GreaseMonkey lets you change how other people's web pages look and how they function -- just in your own browser, of course.

Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.

Ever ask, "How much more or how much less ought I be spending on advertising?" Here's a simple model with accompanying Excel spreadsheet to help answer this question.

If you're not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.