The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product Listing Ads

Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year. Google spending grew at 18%, while total spend on Bing Ads rose an impressive 58%.

Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing. For the first time, we found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.

Google Enhanced Campaigns, Navigating the Display Ad Tech Landscape, Brand Driven SEO, International SEO Strategy for Travel, You Have to Pay to ‘Play’, Marketing As Applied Science

If we wanted to be picky about it, we'd say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.

Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.

Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals. DOWNLOAD REPORT »

Remarketing Arrives For Google Search Ads, 3 Barriers To Proper Attribution & 1 Solution, Facebook Launches Ad Exchange, Tips for Holiday Season Success, 4 Methods for Linking Online Ad Dollars to Offline Sales, Content is How You Scale Link Building